How to Overcome Speed Issues on Website Using AWS CloudFront?


Are you losing your website visitors due slower content delivery for the pages on your website take forever to load? Speed Issues can take a big toll on your website performance and business success.

In the fast-paced world today, the customers want to view the content of your website as soon as they click on it. Statistics reveal that 47% of the visitors and users expect your website pages to load within 2seconds and 40% even abandon the website if it takes any more than 3seconds to load. In fact, this single second delay affects the performance of your website in the sense that it leads to 11% fewer views on your pages, 16% decrease in customer satisfaction, and 7% loss of conversions.

Moreover, with the speed issues on your website, even if you have customers going an extra mile and waiting to look the content over your website, you can be sure that these customers will not only never return to your site but also spread a negative review about it among their community.

So, dealing with speed issues on your website and enhancing the website performance comes as a key aspect in delivering good user experiences and driving higher conversions to lead to business growth and success.

A good solution to overcome this issue is using a Content Delivery Network like AWS CloudFront. A CDN enhances the speed of your website through faster content delivery by putting your static files on high-speed servers across the world, so that the users can have the shortest trip for viewing the content on your website. It’s basically spreading the content in several places so that there can be different paths to reach it and the website takes the shortest path according to the location of the user thereby loading pages within seconds.

Additionally, AWS CloudFront offers various options for optimizing the speed and page loading time on your website so that you can fine tune your website performance and deliver the most excellent and stellar user experiences.

How to Use AWS CloudFront to Enhance Website Performance? Native Cloud Acceleration

AWS CloudFront stores your website’s static content on extremely fast servers globally. So, with this global network of edge locations, it’s easier for CloudFront to fetch the website content for the user from its nearest location or from the server with the best performance. This native acceleration helps keep the page loading time to a minimum and website speed to a maximum.

Additionally, CloudFront keeps introducing new technologies within this native acceleration feature to keep fine tuning your website performance. With AWS CloudFront, you can easily get the default features like TLS session resumption, TCP fast open, OCSP stapling, and S2N. In addition to these features, there are other configurations you can perform over CloudFront to optimize the speed of your website.

Configurations for Speed Optimization

There are a number of configurations that you can make in the CloudFront distributions for enhancing the speed and performance of your website. Some of the most important configurations are listed hereinbelow.

Enable HTTP/2

This will allow you to use the same domain and TCP connection for all the components of your website thereby eliminating the need for the implementation of domain sharding. With this configuration, you can easily optimize and speed up the downloading of components on your website.

Enable HTTP to HTTPS Redirection

The users prefer using website with secure connection and redirect the networks to HTTPS connections. When you enable HTTP to HTTPS redirection on your website, it saves the user an additional trip and they are more quickly able to access your website content.

Optimize Your Origin Timeouts

One thing that the users will absolutely hate on your website is their requests for a particular transaction getting timed out. So, you need to optimize and configure the origin timeouts on your website. AWS CloudFront has two different options for the origin timeout. The first option is the Read Timeout option. This specifies the time it will take for the custom origin to respond. By default, this is 30seconds. However, if there are some activities on your website that require a longer response time, you must configure this to that response time so that your users can have their transaction requests completed in the first attempt. The second type of timeout is Keep Alive Idle Timeout. This establishes the time limit until which an idle connection will stay open. Once this limit exceeds, the idle connection closes automatically. By default this is 5seconds and you can configure it up to 60seconds to support dynamic content delivery over CloudFront.


With the use of AWS CloudFront and enabling the important configurations over it, you can easily overcome the speed issue on your website and enhance its performance to cater to more efficient user experiences. Moreover, these are just some strategies, you can use a lot more strategies to optimize the speed on your website.

The speed of your website goes a long way in bringing success and growth to your business. So, go for advanced solutions like AWS Cloud Services and use AWS Hosting, Servers, and CloudFront to deliver the most stellar experiences on your website.

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